Our college is connected and social. Our website receives more than 14,000 views monthly from users all over the U.S. and the world. Over half of our visits are from new users, and half of all visitors view our website from a mobile device. Thanks to our new design and optimized webpages, we attract people of all ages, with a majority of our traffic coming from Millennials. Our ability to design websites for programs, our knowledge of search engine optimization, and our content management process make us a unique asset on campus for anybody looking to host a conference, workshop or training event.
But the extend of our services doesn’t stop here. We couple our website with digital and social advertising to ensure our programs get the visibility they deserve. Our banner placements and search engine marketing generate more than 6,000 clicks per month, and the college is home to two staff members with Google AdWords Certifications. We are also very proud to offer managed social advertising on Facebook, Twitter and LinkedIn. Our social reach generates more than 150,000 views per month and this digital visibility has quickly become a crucial pillar in our marketing effectiveness.
The College of Continuing Studies uses the AP writing style as a guide for written materials. The AP Stylebook is a writing style guide for journalists. It is published and updated annually to reflect changes in writing style and new guidelines.
Following are a few simple guides to help you write in this style and present consistency for the College.
Only use dashes in phone numbers. Don’t use (205) or 205/
Example: Call 205-348-3000 to register over the phone.
When writing times, use lower-case a.m. and p.m. with periods after each letter.
Example: Registration will begin at 7:00 a.m.
Don’t use st, nd, rd, or th with dates.
Example: The conference will be held on May 29, 2017.
Always use “and” instead of ampersands (&), unless it’s part of a company’s formal
name, or part of an established phrase.
- Incorrect: Using RFID & Bar Codes to Track Everything
- Correct: Using RFID and Bar Codes to Track Everything
- Incorrect: Peanut Butter & Jelly
- Correct: Peanut Butter and Jelly
- Incorrect: Rhythm & Blues Festival
- Correct: Rhythm and Blues Festival
- Incorrect: R and B Festival
- Correct: R&B Festival (the ampersand is part of an established acronym)
- Incorrect: Ben and Jerry’s
- Correct: Ben & Jerry’s (the ampersand is part of the company’s name)
AP has a lot of rules about numbers. Spell out numbers less than 10 such as eight, five, and nine. However, there are exceptions. Here are a few times when you should use the figures for numbers:
- Academic course numbers
- Dates, years, and decades
- Dimensions and Measurements
- Military Ranks
- Millions, billions, and trillions
- Currency (use 1 dollar)
- Page numbers
- Speeds (5 mph)
- Sports Scores
- Times of day, except noon and midnight
Occupational titles are only capitalized if they are formal, and come directly before
the person’s name.
- Our speaker, John Doe, is a professor at The University of Alabama.
- Our instructor has served as vice-president of sales, regional district manager and procurement specialist.
- The lunch address will be given by The University of Alabama President Stuart Bell.
Stumped? Your marketing team has access to AP reference guides and we’re happy to help!
The College of Continuing Studies frequently uses press releases to obtain media coverage and advertisement in publications across the country. In order to maximize potential coverage of an event or program, the marketing team makes sure to follow specific rules and guidelines covering news from the most appealing angles.