Rebecca J. Pow has been named interim dean of the College of Continuing Studies at The University of Alabama. Pow joined the College of Continuing Studies in 1988 and most recently served as senior associate dean and director of academic outreach.
The appointment as interim dean was effective Sept. 1.
“Rebecca Pow has the expertise and experience to provide very effective leadership for the College of Continuing Studies, and we are looking forward to working with her in this new capacity,” said Dr. Joe Benson, UA interim provost, in announcing the appointment.
Pow joined the College of Continuing Studies 25 years ago as assistant director of academic programs and services. She was promoted to director of academic programs and services in 1995 and to associate dean and director of academic outreach in 2003. She was named senior associate dean in 2012.
In her roles as associate dean and senior associate dean, Pow has been responsible for the development and delivery of distance and non-traditional academic credit programs. The College of Continuing Studies currently delivers more than 25 degree programs in formats that include online, videotape and videoconference as well as programs taught at off-campus sites and in evening and weekend schedules.
Prior to joining the College of Continuing Studies, Pow served as coordinator of cooperative education and as a conference coordinator at UA. She earned her bachelor’s degree in advertising and her master’s degree in higher education administration, both at UA.
The Board of Visitors recently named Bobbie Goldstein Chairperson for 2013. The nomination came at the Spring BOV meeting held on April 12, 2013 at historic Foster Auditorium.
A national panel of advertising professionals recently awarded UA’s College of Continuing Studies with its “Best in Show” award at the American Advertising Federation Tuscaloosa Addy Awards banquet. The campaign, titled “Today Is Your Day” topped more than 200 entries. The campaign will now move up to district competition later this month. A win at district would move the campaign on to national competition.
“The campaign is the result of a team effort on the part of our marketing team here at the college. You might not normally think of a committee turning out great work, so this recognition says something special about our team,” stated Dixie MacNeil who chairs the CCS Marketing Team. The team includes Dixie MacNeil, Johnnie Blackburn, Blair Jennings, Zanetta Tumlin, Bill Elrod, Tiffany Blount, Lucy Fonseca, Brandi Nabors, Michael Nix, Cassie Screws and Gary Creek.
The campaign is an integrated campaign that coordinates messages across as many as 30 different media channels from something as simple as the college’s recorded telephone message to sophisticated web ads utilizing the latest in behavioral targeting. The messaging speaks to everyone’s desire to reach a little higher and have his or her day said Gary Creek who helped craft the messaging.
“We are certainly pleased with the metrics that we are collecting that indicate the campaign is working. Even though the campaign has a small paid media budget, inquiries going to the website landing page at opportunity.ua.edu are steady and growing every week the campaign runs,” added MacNeil.
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