A national panel of advertising professionals recently awarded UA’s College of Continuing Studies with its “Best in Show” award at the American Advertising Federation Tuscaloosa Addy Awards banquet. The campaign, titled “Today Is Your Day” topped more than 200 entries. The campaign will now move up to district competition later this month. A win at district would move the campaign on to national competition.
“The campaign is the result of a team effort on the part of our marketing team here at the college. You might not normally think of a committee turning out great work, so this recognition says something special about our team,” stated Dixie MacNeil who chairs the CCS Marketing Team. The team includes Dixie MacNeil, Johnnie Blackburn, Blair Jennings, Zanetta Tumlin, Bill Elrod, Tiffany Blount, Lucy Fonseca, Brandi Nabors, Michael Nix, Cassie Screws and Gary Creek.
The campaign is an integrated campaign that coordinates messages across as many as 30 different media channels from something as simple as the college’s recorded telephone message to sophisticated web ads utilizing the latest in behavioral targeting. The messaging speaks to everyone’s desire to reach a little higher and have his or her day said Gary Creek who helped craft the messaging.
“We are certainly pleased with the metrics that we are collecting that indicate the campaign is working. Even though the campaign has a small paid media budget, inquiries going to the website landing page at opportunity.ua.edu are steady and growing every week the campaign runs,” added MacNeil.
The U.S. Occupational Safety and Health Administration (OSHA) recently announced that the University of Alabama College of Continuing Studies (CCS) was again among its Susan Harwood Targeted Topic Training Grant award winners in 2012. The college also received an award in 2010.
CCS, a nationally recognized leader in the area of Safety and Health Management Systems, will use the grant to develop a training program to teach workers and managers how to implement an effective “Injury and Illness Prevention Program” in their workplace, a top OSHA priority. “This grant will enable us to teach employers proven strategies for preventing injuries and illnesses through implementation of an effective safety and health management system in their workplace states Darrell Dechant, Executive Director of UA SafeState.
There will be no charge for the program to companies in both general industry and construction throughout Alabama and the entire southeastern region. The training will be especially valuable to small and new businesses, businesses with young workers, and high-hazard businesses. Training materials will be provided in Spanish.
For more information about the OSHA Susan Harwood Training Grant please contact Darrell Dechant, PhD, CIH at 205-348-8975 or firstname.lastname@example.org.
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The University of Alabama offers college credit online, to qualified high school students! Get a jump start on your general education requirements by taking courses on your own time. You’ll study with SACS-accredited instructors and enjoy the benefits of UA Student peer coaches that are here to make your experience very rewarding. You’ll find that it’s a smart way to spend time and money. Find out more by visiting: http://uaearlycollege.ua.edu
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